Search Engine Optimisation

On-Page & Off-Page Optimisation

Each Optimisation Project is individual and a thorough appraisal is initially undertaken to identify the work that is required. Search Engine Optimisation need not cost the earth but this is largely dependent on your competitors and the work involved to make your website more relevant in the eyes of the search engines. Below is a list of tasks that we undertake for each of our projects.

  • Website Review to identify work required
  • Keyword Research to identify keywords to target
  • Competitor Analysis
  • Action Plan & provide Customer Quotation
  • Identification of search engine spider stoppers or problems with the website design
  • Initial starting point ranking report
  • Create keyworded static pages if required
  • Optimisation of Titles and Meta Data
  • Creation of robots.txt
  • Creation of XML Site Map
  • Optimisation of the internal link structure
  • Deep linking and optimised content generation
  • Manual directory submissions only undertaken!
  • Link building to quality relevant partners to increase link popularity
  • Ongoing page re-analysis to monitor progress and keep you at the top
  • Re-optimisation and tweaking to enhance positions
  • Monthly/quarterly progress reports

 

Useful Optimisation Tools