Link Building

Link Popularity is currently one of the most important factors used by the major search engines making Link Building an integral part of any effective search engine optimisation strategy. Our link building services are designed to establish and improve your website’s link popularity.

Link Popularity refers to the number of other websites on the web that link to your site and Search Engines consider your site to be more important and rank it higher if more sites link to your site.

When embarking on a Link Building Campaign it is important to remember that the quality of the links takes importance over quantity – 10 quality backlinks are far more valuable than 100 poor quality backlinks. NessSEO only seek links from quality, industry related websites which are seen by Google and the other search engines to be votes of confidence

There are two types of links that can be established. The first is Reciprocal Linking or a “Link Exchange” where you link to a site and in return they link to you. The second is Non-Reciprocal Linking or “One-Way Linking” where a site is linking to you but you are not linking to them.

Both linking methods offer advantages and NessSEO will build your link popularity utilising both by sourcing other respected sites that are relevant to your industry and one-way links using Directory Submission, Articles Publication, Content Syndication and Press Releases.


Link Building Resources